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What is Domain Authority and Why Is It Important?

What is Domain Authority and Why Is It Important?

”What is domain authority? What parameters is it measured against?” Content marketing beginners can often be seen getting overwhelmed with such stuff.

The fact that there is no set algorithm or process to get your website ranked on Google is true. 

An article you worked quite hard on may rank nowhere, on the other hand, the one you penned on the go may perform exceptionally well. 

Even the best of your on-page SEO efforts may not be enough to fetch you those results you want. Search engines worldwide, including Google, take more than 200 factors into consideration before suggesting a link to their audience. 

Thus, talking about optimization of a website, we may not be able to give you a step-by-step guide on getting it ranked on number 1, but we surely have something else in store for you. 

Walk through this page to know how you can optimize your website for one of the most crucial factors for search engine rankings – domain authority. 

What is Domain Authority?

Domain Authority, abbreviated and better known as DA is a website’s quality index with relevance to various search engines, including Google. 

The algorithm was initially developed by Moz.  It gives the users a fair idea of the visibility of a website and its performance with its fellow competitors on the search engines as compared to other websites publishing content in the same niche. 

Ranking system works more or less the same as the individual page rankings, whereas DA is more like a cumulative score. This score has more regular variations as compared to different page results as a more significant amount of data is involved.

For example, if another website is supposed to get millions of links overnight due to some outbreak or something, then every other authority ranking factor will start dropping concerning that site. 

These are meant to be realistic comparisons and do not certainly provide the absolute value of individual worth.

what is domain authority

What is a Good Domain Authority Score?

Wondering how domain authority is calculated? Domain authority is calculated or expressed as a score – a score calculated on a 100-point logarithmic scale. 

In the layman’s language, the score estimates how good will a specific page perform on the search engine result pages.

Higher the DA score, the higher the odds of getting ranked in the results section when someone searches a particular keyword. A top rank further implies an increased inflow of organic traffic. On the flip side, a low DA score indicates the opposite. 

DA score of 20 to 30 is below average, to say the least. A score of 40 to 50 is an average DA score (just like our schools!), while 50 to 60 is believed kind (Not like the school!).  A DA score of 60+ is what you should aim at. 

You must be wondering what would a rating of perfect 100 look like? It’s quite a good trek to reach a score like that because only websites like Google and Facebook have it. Now you exactly know what level your website should be for that little Zuckerberg!

Page Authority vs. Domain Authority

We’ve been talking about authority for so long, be it website, domain, web pages, life whatever! 

Well to understand it in the simplest way, authority is a qualitative (not quantitative) measure of any web thingy that affects the overall visibility (ranking of your page or domain) in the search engine results.

While domain authority is a metric of how good a specific domain would perform, page authority is a measure of the performance of a particular page. 

Another important point to note while working with DA/PA is that if your score is low, like in the 20s, it’ll be easier to take it to the 30s, than it would be from a shift from 60s to 70s. 

This means that with 75+ on your score, you will have competitors who are in this game for quite a long, and beating their score is not impossible, but certainly difficult.  

Now that we know what domain authority and page authority is, the question is how to achieve it? 

Strategies to Build Domain Authority

Beginner bloggers often have this fantasy of becoming the best at everything related to blogging overnight! This, unfortunately is not possible.

If you are a beginner blogger looking for ways to build domain authority, check out some top tips below. 

Backlinks 

Google prefers link profiles. What exactly does that mean?  This means if a high authority website in your niche points to your website, or tells its readers that your website is good, Google also believes it actually is!

Turn to some freely available SEO tools like SEMrush Backlink Checker and Moz’s Link Explorer to check how good your website is in terms of backlinking. 

Working with your competitors can help both of you grow together, as controversial or misleading this may sound!

Guest Posts

Every time you publish an article having content related to your site anywhere, a backlink can be created to your website for users for a more informative experience. 

This helps establish authority and puts you on the noticeboard being shared across reputed sites, ultimately improving your rank on search engine.

Forums

A lot of reputed sites have Q&A forums or link some major forums to their portal. These big names hold more authority and give you direct audience for your website.

You can link the users to your website with something of this sort maybe, “for more info click on the link below.” This allows bots and web crawlers to find your links and drive traffic to your site. 

This is mostly for people who want relevant and in-depth answers to their questions.

Online Q&A Forums operate on this model. Quora and Reddit users are incredibly active, and these pages contain several niche markets. 

These forums are a search engine in themselves and have information on almost everything that the internet provides, plus the user base is extremely active. 

This authority will undoubtedly pay off if you’re engaged enough with relevant content and correctly working back link.

Directories

This is the old school trick in the book, but probably still works. Target niche markets, and enhance authority while using a directory catalog.

Users can find resources just like the yellow book. Simply search for a category in the catalog, and it will direct you to a list of relevant resources. 

They often update these directories manually instead of bots to ensure that links are genuinely pertinent and thus this is a very time-consuming process.

Improving Your Domain Authority

‘I’ve started on the DA/PA thing, but how do I improve my score quickly?’

Improving your domain authority is not something you can do overnight. Domain authority depends on various factors including picking the right domain in the first place to optimizing the on-page content using decent SEO tools. 

Here are a few tips that you can go through to improve your domain authority as a beginner. 

Pick the Right Domain Name

In case you are right at the starting point, selecting the right domain name is crucial. Yeah, there is no set criteria as to what the right domain name is, but you can definitely do your research and jot down a few pointers before beginning. The more informative, the better.

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Create Linkable Content

Keeping your website updated with content is yet another way to catch Google’s attention. 

Finding it difficult to find time for penning a post or two daily yet aspire to become a market leader of blogging? Collaborate with a professional provider of blog writing services and set your blog on auto-pilot. 

High-quality (quantity as well!) content published regularly on your website will further let you link all these posts amongst themselves and create a web out of them. 

Remove Any Misleading Links Pointing to Your Site

Just do it right away! Do this for every single page. Audit your website now and then, and search for any infected backlinks.

It is essential to do this because you may delete links from wrong sources that could cause damage to your domain authority instead of giving it a plus. Take all the time; boosting DA is a slow process.

Improve Your Internal Linking Structure

This is as important a factor as the external linking. Internal links help your users surf through your website, making it easily accessible. 

Internal links help with their ‘user-journey’ precisely. These help keep the traffic engaged.

Investing in domain authority is good for long-term gains and will fetch you a good audience if managed properly.  

Since the ranking potential for many pages increases at once, this could be easy and tough at the same time. Therefore, DA needs focus and a good amount of time to invest into; exclusively on singular domains. 

One page at a time might slow down your website’s growth.

The opposite scenario, working only on DA and not on PA, is a doable long-term strategy. The key is to build the right strategy. 

Focus on DA if you’re more into brand build up. Focus on page authority when you have one page in line for a highly-specific keyword.

This works perfectly in line with building your brand overall. Though both are equally important to your search rankings, domain authority should get a higher prioritization than page authority on your list. 

One must not ignore Page authority as it is still a useful tool. 

If you have an excellent piece of content or a particular page that depicts your site more, you can always emphasize or compete in search results. You can build its page authority to provide it with an extra edge over the DA tool.

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