WordPress has become the go to choice for bloggers, as well as for business houses looking to create a successful website. The ease provided by WordPress in creating a websites is simply unparalleled. But SEO for bloggers is definitely needed to make it big in the online world and to rank better in SERPs.
Yes, with agreeing to the fact that quality content and great social media promotion is the need of the hour, but still, without high quality blog SEO, search engines are not going to give desired search results. And that’s a fact.
Now talking about facts it’s important to know some important ones. WordPress powers 34% of all the internet. And also, did you know that “All in One SEO Pack” is the most downloaded WordPress plugin of all time, with over 13 million downloads!!
So if you are a blogger and looking for SEO tips, then you have landed on the right page. Optimizing your blog posts is no rocket science theory. We bring you top 10 simple SEO for WordPress techniques that will help you enrich your seo strategies.
1. Hosting Providers Matter
This seo tip might sound a bit “not useful” but yes hosting providers matter. The simple reason for this is the speed these hosting providers offer. Search engines like Google take the speed factor in consideration while ranking websites.
Also, your hosting providers also affect your websites downtime, as well as the physical distance between the servers and visitors, is considered in Google searches and rankings.
It is also important to mention the boost given by Google to HTTPS websites. That’s another reason for choosing a reliable hosting provider.
2. Install SEO-Friendly Theme
If you are using WordPress themes for a while now, you must have come across different WordPress themes bragging about being fully search engine optimization ready. But many of them are not.
There are two things that you must keep in mind while choosing a WordPress theme for blog SEO:
Lightweight : You MUST avoid those themes that are packed with a lot of third party plugins and unnecessary scripts. These things just make your website a lot heavier and less user friendly. Google takes note of the size of a website while deciding the rankings. Slow is low. Simple As That.
Responsiveness : Mobile is taking over the internet tremendously. And search engines know this very well. Your theme needs to have a mobile friendly design as to make it faster and simpler to load on a mobile device.
Most of the themes will say “Fully SEO Optimized” in their description, but you have to make sure you check if they are optimized for search results or not.
3. Choose a WordPress SEO Plugin
WordPress is packed with a ton of different WordPress SEO plugin that helps a WordPress website to rank better in different search engines search results.
Plugins are basically a small tool that add some additional functionality to a website. These plugins help SEO for bloggers in a number of ways, such as it helps in building internal linking, helps in writing a good meta description and so on.
There are a lot of different WordPress plugins available, such as Yoast SEO, SEOPress, All in One SEO Pack and so on. Choose the one that fulfils all your blog SEO requirements.
A must SEO for bloggers technique. It is always recommended by SEO experts to setup a simple and readable permanent link. It not only helps in better understanding of the blog, but also helps in Google search rankings.
You can check the type of URLs available in WordPress. To do so, just go to Settings > Permalinks.
There you will see a small bunch of available URLs options, such as Plain, Day and Name, Numeric , and Post Name.
Post Name is the one you should go for. This one is the most SEO-friendly option available. This practise is an important method of doing WordPress SEO manually.
This type of URLs increase your click through rates in search results. And if you have your focus keyword embedded in the Post Name type URL, then your chances of getting a keyword rich backlink increases. Which ultimately increase organic traffic on your website.
5. High in Quality and Quantity
Yet another important method in WordPress SEO without plugin strategy, the quantity matters. Yes the content is definitely the king, but reports have shown that blogs having content of over 2450 words have higher position as compared to the shorter ones.
Now adding waste and unnecessary content to a blog is also not good. You just can’t post over lengthy and useless content. You must help your content with stats and facts, so as to create an overall high quality content.
6. Optimize Your Images
One of the easiest WordPress SEO tips, optimizing the images you’ve embedded in your blog posts can help your blog in SERPs. There are a few ways in which images can affect your sites ranking. One of them is that the size and dimensions of the images can affect the loading speed and time of your website.
Also, search engine crawlers will look at many other factors, such as file name of your image and the “alt text” you enter for each of your images.
7. Add Internal and External Links
Link building is a must if you want to rank higher in Google searches. Search engine crawlers don’t just look at the keywords or the optimized images, they actually notice how well your WordPress website is connected.
This encourages and makes other websites to link to your website, which ultimately helps the crawler to mark your website as one with useful content.
But that doesn’t mean you should stuff links. Rather, place links wherever they naturally fit. Overdoing anything in linking can have consequences.
8. Set The URL
Search engines, such as Google, have algorithms that just don’t accept any kind of redundancy at all. Even if you have a 100% original content, still there are chances that your website might have some kind of internal redundancy. This can result in a negative impact on rankings on search engine results.
Google’s Panda Algorithm and its impact on redundant content has made it even more important to have fully unique and new content at every part of a website.
First thing you can do to avoid redundancy is to check whether you set the WordPress and Site URL correctly or not. If you haven’t corrected the URL, then you will end up having two different URLs for your website.
For example, www.abcdef.com and abcdef.com are two different URLs directing to a common web page. This problem is called canonical issue.
To fix this issue, and it is quite an issue, simply go to your blog’s WordPress dashboard and then go to Settings > General.
Now you will see two URL related options, namely WordPress Address and Site Address. Make sure you have a common link in both WordPress Address section and in Site Address section.
This is a very common redundancy issue in most of the new blogs and resolving this simple issue can help you make sure your site ranks better in SERPs.
9. Optimize Content
One of the most common answers to the “how to add SEO to WordPress” is optimizing the content. Like they say content is the king.
You have a few things to keep in mind in order to optimize your blog’s content. Such as:
- Using the target keyword in the very first few lines of your blog
- Using the primary keyword in the higher level subheadings
- Doing proper keyword research and adding related keywords
- Using target keyword in the last few lines of the blog
10. Fix Broken Links
You must regularly check your blog for broken and unresponsive links. Search engine crawlers observe site’s with broken and unresponsive links as a poorly maintained one. This harms the SERPs very harshly and makes your website rank lower.
There are a lot of tools available out there which provide broken link checking and helps you fix them. You can also use a broken link checker WordPress plugins that will help you fix the broken links much faster.
So that’s all for “SEO for Bloggers: How To Optimize WordPress for SEO”. All of these must-do tricks are tried and tested by a lot of professionals and market leaders around the world.
SEO for bloggers, is an important thing you’ll see in many WordPress SEO tutorials. SEO for bloggers is as important as it is for any business house. At the end of the day, we all want to make it big in the online jungle!!
And if you are looking for more such amazing how-to guides, then do check out “Best Blogging Courses: 30 Best Courses To Help You Skyrocket Your Blog’s Growth” and hit the ball out of the park!!