Home » 25 Most Helpful Content Marketing Tools for Bloggers
25 Most Helpful Content Marketing Tools for Bloggers

25 Most Helpful Content Marketing Tools for Bloggers

You’ve landed on the right page if you are looking for the best content marketing tools for bloggers. Did you know that famous blogger couple Alex and Lauren from CreateAndGo.co made over $124,000 per month this year? Yes, you read that correctly. $124,000 a month from just blogging!! Dreaming how?

Let’s face it, not everyone landing on your blog page will read the whole blog. 55% of people spend less than 15 seconds actively on a web page(Time.com). 

You’ve got to understand that your blog not only needs good content but good marketing tools too. The internet is filled with many amazing content marketing tools to promote your content. 

No need to search around for any marketing tool, because we’ve got the list of the 25 most helpful content marketing tools for bloggers that’ll surely help your blog to stand out of the crowd. 


BuzzSumo is an industry favorite when it comes to choosing a content analytics tool and an obvious in most helpful content marketing tools for bloggers lists. BuzzSumo enables you to find out what exactly is buzzing around. You get to know what your competitors are writing about. You get to know what type of content is trending.

One of the best features of this theme is that it lets you analyze social media platforms as well. Searching for keywords and trending topics will let you gather shareable content and connect to influencers as well.  


Search Engine Marketing, SEM, helps you with almost everything. This is one of the most useful tools to generate organic traffic on your website. 

You can do keyword research, traffic analysis, back link checking, PLA insights, and you can also get a CPC region-based map on your niche as well. 

SEMRush has been used by over 4 million users, including Quora, eBay, Booking.com, and Hewlett-Packard.     


Founded in 2012, Canva is an online graphic designing tool. You get millions of ready-to-use photographs, shapes, elements, vectors and fonts. You also get several ready-made designs for different kinds of uses, such as social media banners, posters, Youtube thumbnails, website banners and much more. 

Launched back in 2012, Canva has an active user base of over 10 million users and is still growing strong. 


Pexels offers absolutely free and high-quality stock photos. Everyday the Pexels community adds new stock photos that are very well tagged and are easily discoverable. 

Pexels helps bloggers in adding images at any part of the blog to make the blog look more appealing and beautiful. And that too, absolutely free of cost. 


When you have a team working behind your blog, then the possibility of miscommunication and misunderstanding is always there. Eliminate any workplace hassle and bring your whole team to a common platform called Evernote

You can share notes, images, links, captured text, and more on Evernote. This is one of the most preferred work organization platforms available out there.

CoSchedule’s Headline Analyzer

If you are a regular blogger, then you must be familiar with the importance of a good heading. Your blog’s heading can be the make or break factor in deciding whether a potential reader will read your blog or not. 

CoSchedule’s headline analyzer provides you scores based on the length, keyword usage, word balance and sentiment of your headlines. Also, it gives you a preview of how your blog will look in a Google search result.


It’s important to keep a check on your competitors and on topics that your blog revolves around. Feedly gives you all the latest news and information regarding your particular topic of interest. You get the desired data from news posts, blogs, social media feeds, RSS feeds and various other similar platforms.

The best part is that you get all the data and information at one single place. 


Distribution is important. And the reach of social media platforms can’t be discarded these days. But it can take a lot of time and effort to share posts on different social media platforms.

Buffer’s social media scheduler helps you manage all your social media accounts from one common platform. You can queue a large number of social media posts on different social media platforms from one common platform using Buffer.  


You might have noticed that these days blogs have incorporated animated videos having either some kind of product explanation or how-to tutorial between the blog.

Powtoon is a must-have tool if you want to create a how-to, tutorial, marketing, ads, tips and more such animated videos. 


MailChimp is an email marketing service that enables you to create email newsletters, share them via social media platforms and track your results.

MailChimp is used by some of the most famous brands, such as Fader, Chronicle Books and East Fork. 

HubSpot’s Idea Topic Generator

HubSpot’s Blog Idea Generator is a super cool topic generating tool helps you to find ideas for blogs. Just enter three nouns related to your topic of interest, and it’ll give you five ideas for your next blog.

As simple as that. 

Google AdWords

Google AdWords needs no introduction. Since its release in October 2000, this online advertising service has been helping marketers reach their customers easily.

Bloggers can use Google AdWords for not just making money, but also to engage the potential audience to the web page. 

Answer The Public

Did you know that 27% people search on Google with a question(weareinfront.com)? Answer The Public is all about these questions.

This amazing tool combines the suggestions from Bing and Google and groups them in why, when, where categories and provides you with an overview of those questions. 


Uberflip is yet another amazing tool that centralizes all of your website’s content, such as blogs, images, videos, ebook, presentations to develop an all-embracing experience. Uberflip is a good option to increase engagement on your website. 

Uberflip helps you to work on a single call to action which can work with different elements of your website.


One of the most famous websites on the internet(Alexa), Quora has 300 million monthly active users(searchengineland.com) and is regarded as one of the best Q&A websites these days.

Bloggers must use Quora to answer the questions related to their niche and must provide a link to their website along with the answer. 

Google Trends

Google Trends is a great tool to check the popularity of the topics you wish to blog about. You can also compare topics on the basis of their popularity over a certain period of time. 

Google Trends allows you to set the search region as well, which means you can search for the popularity of a topic in a specific geographical area. It can be a city, region, state, country or even internationally. 

Google Trend is absolutely free to use and even suggests you related popular topics to work on.   


AdEspresso tool lets you configure Facebook ads to make it more understandable and attractive.

content marketing tools for bloggers

Over 10,000,000 ads have been created using AdsEspresso and this tool is emerging as a favourite of marketers gradually.     

Click To Tweet

Click To Tweet is a great tool to easily share and promote your content on Twitter easily.

content marketing tools for bloggers

The popularity of Twitter is undoubtedly one of the highest in the world, and you can’t miss the opportunity to promote your content on Twitter. 

Click To Tweet also allows you to track the progress of the link. You get to check how much the link has been shared, retweeted and liked. 

Click To Tweet has been featured on some of the biggest platforms, such as MTV, HubSpot and the Travel Channel.  


Lumen5 is an interesting tool using which you can create advertising video for your blog without any video making or video editing knowledge. The tool automatically creates an advertisement video using the content of your website. 

content marketing tools for bloggers

The tool is powered by artificial intelligence and hence makes it very easy to create marketing specific videos. Lumen5 is being used by many famous brands, such as Shopify, buffer and Amazon. 


Tailwind is a very effective and must-try tool for post scheduling on Pinterest and Instagram. There is a free to use trial version also available. 

content marketing tools for bloggers

You can post images and post in bulk. You get to manage multiple Instagram and Pinterest account from a single Tailwind account. Tailwind allows you to read the comments on your posts and gives you insights into the trends being followed worldwide. 


Pinterest is a great platform for bloggers looking to generate traffic on their website. Similar to Instagram, Pinterest allows you to share visual media content. 

content marketing tools for bloggers

The major difference and why Pinterest made it into this list is the ability to redirect potential traffic from Pinterest to your website. You get to add links behind your ‘pins’ so as to redirect traffic to your website.

Interestingly, according to a survey, 87% of Pinterest users have purchased products they didn’t previously know about, after seeing it on Pinterest.  

Google Keyword Planner

Google Keyword Planner, as the name suggests, is one of the best keyword research tools available on the internet. Google Keyword Planner is 100% free to use. 

content marketing tools for bloggers

Not just keyword searching, but you can also check the statistics related to the keywords and also predict the conversion and possible clicks on the blog.

Even though you have other similar tools like SEMRush and keywordtool.io, Google Keyword Planner is still a feasible choice.  


BuzzStream is one of the tools that’ll make your life easier. BuzzStream is used to make email outreach easier and well organised. BuzzStream helps your blog make potential relations with online influencers. 

content marketing tools for bloggers

BuzzStream automates a lot of time-consuming tasks, such as finding email addresses, tracking replies, sending replies and even researching prospects. 

The best part about BuzzStream, making it a decent investment is it’s clean and easy to use dashboard. BuzzStream removes a lot of time-wasting hassle and will help you to achieve an unsaid blogging goal, building relationships. 


GetSocial is an all-in-one tool for distribution of your blog and tracking its performance. GetSocial is famous for a feature that most other content sharing platforms miss out, which is tracking of dark social shares.

content marketing tools for bloggers

Trusted by many famous brands like Sky, Vodafone and Adobe, GetSocial is a complete platform for all your blog sharing and analysis needs. 

You get to track the ROI of each and every blog content that you share of any social media platform. This helps you decide the future of your blog and monitors what exactly you can earn from certain topics.   


The future of blogging is going beyond images and text. Videos are gradually becoming a favourite in the market. Now is the perfect time to add videos to your blog and make it more engaging. 

content marketing tools for bloggers

Mixkit is somewhat similar to pexels but offers you free stock videos. Mixkit adds 10 new videos to the stock every week. You get 100% royalty-free and ready to use video clips that you can easily add to your website. 

Also, you can share the video along with your blog’s content on different social media platforms. The best part? You get many different categories to choose from, such as City, Sports, Music, Lifestyle, and so on. 

Bottom Line

As they say, content is king. But what’s a king without his kingdom? Good content is the first thing a blogger should strive for. But neglecting the marketing aspect of it is like ignoring ice cream in summers. You just can’t do without it !! 

So, briefly check out these handpicked 25 most helpful content marketing tools for bloggers and give your blog the fame it deserves. 

Liked 25 Most Helpful Content Marketing Tools for Bloggers? And interested in making money with blogging? You have to make a community first. Check out easily how you can build an online community.   

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